ABOUT

KOOKIE is a fun, healthy kids' cookie brand that blends nutrition with great taste. Made with wholesome ingredients and no artificial additives, it’s a guilt-free snack that kids love and parents trust!

PURPOSE

The problem with food brands is that they lie. Or tell self-serving half-truths. The purpose of the brand was to challenge this status quo for consumers.

KOOKIE bridges the gap between kids’ love for sweet treats and the need for healthier options. With fun, nutritious cookies made from natural ingredients, it appeals to children (ages 3-12) and health-conscious parents (ages 25-45) seeking a balance of taste and nutrition.

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STATISTICS

Children obesity rate 17.4 %

Excessive added sugar consumption 30.4 %

Healthy snack market growth 52.2 %

Consumer Insight

Parents seek healthy, guilt-free snacks their kids will enjoy.

Brand Brief

Kookie delivers natural, tasty cookies that make kids happy and parents worry-free.

Purpose

To make healthy snacking fun and exciting for kids.

Method

Combining natural goodness with playful surprises to create unforgettable snack moments.

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